What does this skill do?
The SEO Engine analyses your web pages on all technical SEO factors: on-page elements, content quality, technical health and site structure. You get an overall score, sub-scores per category, a list of issues found and priority actions to rank higher on Google.
Requirements
- Plan: Growth+
- Integrations: none, the audit analyses your public web page directly
How do you activate the skill?
- Go to Dashboard -> Skills and activate the SEO Engine
- Go via the side menu to Growth Tools -> SEO Engine
- Enter your page URL and click the + button
- Choose an audit depth and start
What can you do with it?
Website audit
Run an audit on any page you want to improve. Choose from four depths:
| Type | Content | Credits |
|---|---|---|
| Quick Check | Basic scores, on-page elements | 1,500 cr |
| Standard Audit | Full analysis, 4 categories, 5 pages | 4,000 cr |
| Deep Audit | Up to 10 subpages analysed | 10,000 cr |
| Max Audit | Deep + JS rendering + real Core Web Vitals + keyword positions & search volume | 22,000 cr |
What is measured?
SEO Score, weighted overall score of the four categories (0-100).
On-Page, title tag, meta description, H1-H3 headings, alt texts, internal links.
Content, readability, keyword density (if provided), text length, unique-content signals.
Technical, HTTPS, canonical tag, viewport meta, real Core Web Vitals (LCP/INP/CLS via Google PageSpeed, mobile/desktop selectable), Open Graph, alt texts. Plus the fundamentals: robots.txt validation, XML sitemap check, broken links (4xx/5xx), redirect chains (including HTTP->HTTPS), mixed content, hreflang and outdated image format (WebP/AVIF advice).
Structure, URL depth, breadcrumb presence, internal link structure, sitemap references.
Max Audit, the deepest analysis
The Max Audit adds three things on top of a Deep Audit:
- JavaScript rendering, the page is fully loaded first (like a real browser), so content that comes in via JavaScript (Wix, Shopify, React) is analysed too.
- Real Core Web Vitals, LCP, INP and CLS from Google PageSpeed Insights instead of an estimate.
- Keyword positions & search volume, which keywords your site ranks for, at which position, with monthly search volume (via DataForSEO). Selectable per country and language, so the data fits your market (NL, BE, DE, UK, US and more).
Specify a target keyword
You can optionally pass a target keyword with each audit. The SEO Engine then also analyses keyword density, placement in title/H1 and content relevance for that keyword.
Issues and recommendations
Per audit you get:
- Issues sorted by severity (Critical / High / Medium / Low) with type and description
- Recommendations sorted by priority (High / Medium) with concrete action steps and expected result
Export & compare
Export any report as PDF (client-ready) or CSV (scores, issues, keywords and competitors, handy for agencies). On a second audit the dashboard automatically shows the change versus the previous audit (score, sub-scores and number of issues) plus your progress over time.
Site Crawl, a real multi-page crawl
Besides the quick audit, the SEO Engine has a Site Crawl: a real crawl of your whole site (not a single page). You get a tabbed panel with Overview, Issues (with "how to fix" per type), Crawled pages and Statistics, plus a Site Health meter.
| Tier | Pages | Content | Credits |
|---|---|---|---|
| Light | up to 25 | 100+ checks, duplicate titles/descriptions, broken links, redirects | 6,000 cr |
| Standard | up to 50 | + more resources and checks | 12,000 cr |
| Pro | up to 100 | + JavaScript rendering + Lighthouse | 22,000 cr |
The page limit determines the cost, so you always keep the crawl (and the credits) in hand.
Keyword Research
Give a keyword and you get a worksheet with long-tail ideas: monthly search volume, difficulty, search intent (informational/commercial/transactional) and an AI-Overview opportunity flag (candidates that score well in AI answers). 500 credits per query.
Links & Authority
In the Links tab you analyse your backlink profile:
- Authority Score, your domain authority (0-100)
- Domain overview, backlinks, referring domains, IPs, broken links, keywords
- New & lost referring domains over time
- Toxic / risk domains, referring domains with a high spam score
- (Pro) Link gap, domains that link your competitor but not you, plus a domain-vs-domain comparison
| Tier | Content | Credits |
|---|---|---|
| Links Check | Authority + top referring domains | 8,000 cr |
| Links Audit | + new/lost + toxic links | 15,000 cr |
| Links Audit Pro | + competitor link gap + compare | 25,000 cr |
Credit cost
| Action | Credits |
|---|---|
| Quick Check | 1,500 |
| Standard Audit | 4,000 |
| Deep Audit (up to 10 pages) | 10,000 |
| Max Audit (+ render + CWV + keywords) | 22,000 |
| Site Crawl (Light / Standard / Pro) | 6,000 / 12,000 / 22,000 |
| Keyword Research (per query) | 500 |
| Links & Authority (Check / Audit / Pro) | 8,000 / 15,000 / 25,000 |
Example: what you get after an audit
You run a Standard Audit on your services page. The result is not a list of technical notices but an ordered judgement:
SEO score 61 / 100 , was 54 at your previous audit (+7)
Category Score On-page 72 Content 58 Technical 49 Structure 66 Critical (2)
- Meta description missing on this page
- 3 internal links return a 404
High (1)
- LCP is 4.1 seconds on mobile, aim for under 2.5
Recommended action: write a meta description of 150-160 characters around your target keyword. Expected effect: a higher click-through rate from Google.
The ordering is the payoff: you know which three things to do on Monday, instead of picking from a hundred signals yourself.
Limits
- The engine changes nothing on your site. It measures and advises; you make the changes yourself or through the Authority Engine.
- Your page has to be publicly reachable. A staging environment behind a login or password cannot be analysed.
- A score is not a ranking guarantee. A higher score improves your foundation, but positions also depend on competition, authority and search intent.
- The page limit per tier is hard. A crawl covers 25, 50 or 100 pages; larger sites you analyse in parts.
- No JavaScript rendering below Max. On a site that loads its content through JavaScript, a lower tier sees less than is actually there.
- Keyword data is per country and language. Pick the right market, otherwise the volumes are not your audience.
Troubleshooting
The audit stays on "running". Large crawls take minutes. If it hangs longer than fifteen minutes, start again; failed audits are refunded.
The score is far lower than expected. Check whether you used a lower tier on a JavaScript site: without rendering the audit reads a near-empty page. Run a Max Audit or Site Crawl Pro.
Core Web Vitals are empty. Google only supplies those when there is enough field data. For a new or rarely visited page that is normal.
Broken links are reported that work fine. Some servers block automated requests. Check the link by hand; if it works, you can ignore the notice.
Your keywords are missing. Check the country and language setting. Keywords without measurable volume are left out.
Frequently asked questions
What is the difference between a page analysis and a site crawl? Depth versus breadth. The audit goes deep on one page, with AI recommendations, keyword positions and Core Web Vitals. The crawl goes wide across your whole site, with a hundred mechanical checks, duplicate titles and broken links, but without per-page AI advice.
How often should I audit? After every major change, and monthly beyond that. You can also have it run automatically, so you see the trend without thinking about it.
Can I hand the report to a client? Yes. Export as PDF; on Pro and up you put your own logo, colour and agency name on it.
Does this work for webshops? Yes. On large shops watch the page limit and crawl in parts, for example per category.
What is the difference with the GEO Engine? The SEO Engine measures your position in Google. The GEO Engine measures whether AI assistants mention you. Increasingly you need both.
Tips
- Start with a Standard Audit for a full picture of your most important landing page
- Provide a target keyword for pages you want to rank for a specific term
- Use a Deep Audit on a new site or after a redesign
- Compare audits in the history to see whether your changes had an effect
Next: GEO Engine · Authority Engine · All Growth Tools On the site: SEO Engine · pricing
dGENIX Docs, SEO Engine, updated August 2026