With the Lead Research skill GENI finds out what a company does and writes a first message based on it that actually says something.
Available from Growth. No connection needed, unless you want to send the message straight away.
What can GENI do with it?
- Research a company and summarise the findings
- Write an outreach message based on that, tailored to what it found
The difference with a template is that the message refers to something. "I saw you just opened a second location" simply opens better than "Dear business owner".
Example: what you ask, what you get
Find out what Bakkerij De Krent does and write a first email
Bakkerij De Krent, Amsterdam
- Artisan bakery, two locations, since 2019
- Opened a second shop in Amsterdam-Noord in June
- Also supplies hospitality; the site has a separate business offering
- Active on Instagram, over 4,000 followers, posts almost daily
Draft email
Subject: Question about your hospitality supply
Hi De Krent team, I saw you have been in Noord since June and that you supply hospitality businesses. […]
Shall I send it? That costs 50 credits extra.
Requirements
- Plan: Growth and up
- Connection: only Gmail if you want to send directly
Activating
- Go to Dashboard -> Skills and activate Lead Research
- Give a company name or website and say what you want to know
What it costs
| Action | Credits |
|---|---|
| Research plus writing outreach | 750 |
| Sending directly via Gmail | +50 |
This is one of the more expensive skills, because real research is involved. See The credit system.
Limits
- Public information only. What is not on the internet, it does not find.
- No finding email addresses. It writes the message; you supply the address.
- No scraping lists. One company per request, not a bulk prospect list.
- Sending asks for confirmation, and only works if Gmail is connected.
- Check the facts before you send. Public sources lag; a wrong fact in a first email costs more than no email.
- GDPR compliance is yours. Cold outreach to businesses is allowed, but stay within the rules on personal data.
Troubleshooting
Little is found. Small companies with a thin website yield little. Supply context yourself and GENI builds on it.
The message is too generic. Say what you offer and why you are approaching this company specifically; the angle gets sharper.
The information is wrong. Public sources are not always current. Verify the facts, especially figures and names.
Sending fails. Gmail is not connected, or the address contains a typo.
Frequently asked questions
Can I have a whole list researched? No, one company at a time. At 750 credits each that is also deliberate: you focus on leads worth the effort.
What is the difference with Deep Research? Deep Research researches a topic or market broadly. This skill focuses on one company and delivers a message with it.
Can it put the lead in my CRM? Yes, combined with HubSpot you write the contact straight in.
Can I schedule this? You can, but it is rarely sensible: you want to decide per lead whether it is worth 750 credits.
Back to Skills marketplace See also: Deep Research · HubSpot CRM · Proposal Generator On the site: all skills
dGENIX Docs, Lead Research and Outreach, updated August 2026