With the Instagram DM skill GENI reads your Business inbox, sorts every message by type and drafts replies.
That sorting is the most useful part: with dozens of DMs a day you see at a glance which ones actually matter. Available from Growth; see Connecting Instagram Business.
What can GENI do with Instagram DM?
- Read your Business inbox and fetch the recent DMs
- Classify a message as spam, FAQ, lead or appointment request
- Send a DM to an account
Example: what you ask, what you get
Which DMs today are actually worth it?
23 DMs, sorted
Type Count Lead 3 Appointment request 2 FAQ 9 Spam 9 The 3 leads:
- @sportschool_veldhoven , asking for a quote for 40 people
- @marieke.k , wants to know whether you also work in Tilburg
- @bouwbedrijf_jansen , asking about a partnership
The 9 FAQs are almost all about your opening hours. Shall I draft one answer you can reuse?
Requirements
- Plan: Growth and up
- An Instagram Business account, not a personal one
- Linked to a Facebook page in Meta Business Manager
- A Meta Developer account with an approved app
Activating
- Go to Dashboard -> Skills and activate Instagram DM
- Go to Dashboard -> Connectors and enter your Meta credentials
- Set up the webhook in Meta, otherwise you receive no DMs
- Instagram DM is usable
What it costs
| Action | Credits |
|---|---|
| Read and summarise DMs | ~50 |
| Draft and send a reply | ~80 |
See The credit system.
Limits
- Sending asks for confirmation.
- Meta only allows free-form text within 24 hours of the customer's last message.
- Text only. Images, story replies and voice notes are not supported.
- DMs only. Comments under posts are not read or answered.
- GENI does not delete messages or block accounts.
- The classification is an estimate, not a certainty. Check the leads yourself.
Troubleshooting
No DMs come in. The webhook is not set up correctly. Check the URL, the Verify Token and the messages subscription.
Your account is rejected. It is probably a personal or Creator account. Switch it to Business and link it to a Facebook page.
A real lead was marked as spam. The classification is an estimate. Ask for the full list if you do not want to miss anything.
Sending fails. The 24-hour window has expired, or the account has blocked you.
Frequently asked questions
Does GENI reply to DMs automatically? Only if you schedule it. By default it reads and sorts, and you decide.
Can I connect my personal Instagram? No. Meta only grants Business accounts access to the DM API.
Can I combine this with WhatsApp? Yes, then one request covers what came in across both channels. See WhatsApp Business.
Can it answer comments under my posts? No, those fall outside this connection.
Back to Skills marketplace See also: Connecting Instagram Business · WhatsApp Business · Social Media Manager On the site: all skills · all integrations
dGENIX Docs, Instagram DM, updated August 2026