With the Business Profile skill GENI manages your Google listing: analysing and answering reviews, publishing posts and updating your opening hours.
For a local business this is your most important shop window. Available from Growth, with a connected Google account that manages the profile.
What can GENI do with your business profile?
- Fetch your profile details: name, address, phone number and website
- Analyse your reviews: average score, sentiment split and what stands out
- Publish a post: an update, offer or event
- Answer a review with a professional response
- View and update your opening hours, including holidays
Example: what you ask, what you get
How are my reviews doing?
4.3 stars from 87 reviews (+6 this month)
Sentiment Share Positive 74% Neutral 15% Negative 11% Recurring in the positive: fast service and thinking along when problems come up.
Recurring in the negative: reachability by phone. Four of the last ten negative reviews mention that you are hard to reach.
There are 3 unanswered reviews, one of them a 2-star from last week. Shall I draft a response?
That last part is the point: answering reviews counts towards your local visibility, and the negative ones are exactly the ones that get left.
Requirements
- Plan: Growth and up
- Connection: a Google account that manages the business profile
- A claimed and verified Google Business Profile
Activating
- Go to Dashboard -> Skills and activate Google Business Profile
- Go to Dashboard -> Connectors and click Connect
- Complete the Google consent screen
- The profile is usable right away
What it costs
| Action | Credits |
|---|---|
| Fetch profile information | 15 |
| Update opening hours | 15 |
| Answer a review | 20 |
| Create and publish a post | 25 |
| Analyse reviews | 50 |
See The credit system.
Limits
- Publishing and answering ask for confirmation. You read the text before it goes public.
- GENI does not delete reviews or posts. An unfair review you report to Google yourself.
- One location per connection. Several branches are managed separately.
- Uploading photos is not supported.
- Changes may be reviewed by Google before they appear; that is their process.
- Nothing works without a claimed profile. Claim and verify it with Google first.
Troubleshooting
Your profile is not found. It is not claimed or verified, or your account does not manage it.
A response does not appear. Google sometimes reviews responses before they go live. Expect a few hours.
An opening-hours change does not go through. On suspicious changes Google asks for re-verification. That runs through Google; we cannot speed it up.
You have several branches. Name the location in your request.
Frequently asked questions
What is the difference with the Reputation Engine? This skill works inside your existing profile: analysing, answering, posting. The Reputation Engine goes a step further and actively asks your customers for a review. Together: bringing new reviews in and following them up properly.
Can GENI answer reviews automatically? You can schedule it, but a confirmation still applies. A public response on behalf of your business should not go out unseen.
Does this help local visibility? Answering reviews and posting regularly are signals that count. See also the GEO Engine for your broader visibility.
Does this work for my agency's clients? Yes, provided your account manages their profile.
Back to Skills marketplace See also: Reputation Engine · GEO Engine · Social Media Manager On the site: the five Growth Engines
dGENIX Docs, Google Business Profile, updated August 2026