What does this skill do?
The GEO Engine analyses your website for visibility in AI search engines like ChatGPT, Perplexity, Claude and Google AI Overviews. You get a detailed audit with scores per category, a list of issues and concrete recommendations to improve your AI visibility.
Requirements
- Plan: Pro+ (included)
- Integrations: none, the audit fetches your public website directly
How do you activate the skill?
- Go to Dashboard -> Skills and activate the GEO Engine (or open it directly if you are on Pro+)
- Go via the side menu to Growth Tools -> GEO Engine
- Enter your website URL and click Add site
- Choose an audit depth and start
What can you do with it?
Website audit
Run an audit on any website you manage. Choose from four depths:
| Type | Content | Credits |
|---|---|---|
| Quick Check | 1 page, basic scores | 8,000 cr |
| Standard Audit | 5 pages + schema analysis | 20,000 cr |
| Deep Audit | Up to 10 pages via sitemap + cross-page | 55,000 cr |
| Max Audit | Deep + JS rendering + real Core Web Vitals + AI Share-of-Voice (4 engines) | 95,000 cr |
What is measured?
The GEO Score (0-100) is made up of five factors:
| Factor | Weight | What it measures |
|---|---|---|
| Citability | 30% | How well your content can be cited by AI (direct answers, length, readability, concrete figures) |
| Crawler Access | 20% | Whether the 14 AI bots can reach your site (do not block retrieval bots) |
| Entity & Authority | 20% | Organization schema, sameAs links, Person schema, does AI recognise your brand as an entity |
| Technical | 15% | HTTPS, readable HTML content, canonical, real Core Web Vitals |
| Schema | 15% | Completeness of JSON-LD schema markup |
AI Share of Voice (Max Audit)
The Max Audit is the real differentiator. We generate realistic customer questions in your niche and put them to Claude, ChatGPT, Gemini and Perplexity. We then measure how often your brand is mentioned or cited, your Share of Voice in AI answers, per engine and as a total percentage. Plus JS rendering and real Core Web Vitals.
The Max Audit also shows:
- Competitor comparison, add a competitor and see your Share of Voice side by side.
- Cited sources, which domains the AI engines mention (your site and the competitor's marked).
- Per-prompt visibility, in which questions your brand is or is not mentioned, per engine.
- Sentiment, the tone in which your brand is mentioned in AI answers (positive, neutral or negative) with a short note.
Where classic SEO measures positions in Google, this measures whether AI actually names you, increasingly the first place customers get an answer.
AI visibility meter, trend & AI search volume
On top of Share-of-Voice the GEO Engine shows:
- AI visibility meter, one clear status ("Great / Good") based on your Share-of-Voice.
- Trend per engine, your AI visibility over time, total and per engine (Claude, ChatGPT, Gemini, Perplexity).
- AI search volume, how often your core keywords are asked inside AI tools (ChatGPT etc.), the demand side next to your visibility.
- Competitor gap, the prompts where your competitor is mentioned and you are not, plus the sources that cite them and not you.
AI Overviews tracking
Besides AI chatbots, Google now has AI Overviews at the top of search results. In the GEO Engine you can check per keyword whether an AI Overview appears and whether your site is cited in it (with your organic position). Repeated checks build a trend. 400 credits per keyword.
Local SEO, Google Business Profile
The GEO Engine includes a Local SEO card: type a business name + location and you get the rating, the number of reviews, the category and the GBP status (claimed/not claimed). Works for any business, including competitors. 1,500 credits per check.
14 AI crawlers checked
| Tier | Bots |
|---|---|
| Critical | GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot |
| Ecosystem | Google-Extended, GoogleOther, Applebot-Extended, Amazonbot, FacebookBot |
| Training | CCBot, anthropic-ai, Bytespider, cohere-ai |
Generate fixes
After an audit you can generate concrete fixes with one click:
| Fix type | Credits |
|---|---|
| Generate AI Fix (per issue) | 8,000 cr |
| Schema markup (JSON-LD) | 5,000 cr |
| llms.txt file | 8,000 cr |
Export & compare
Export any GEO report as PDF or CSV (Share-of-Voice per engine, cited sources, per-prompt visibility). On a next audit you automatically see the change versus the previous audit plus your AI Share-of-Voice trend over time.
What is llms.txt?
llms.txt is a standard file (similar to robots.txt) that tells AI search engines which content they may read and index. The GEO Engine generates a tailored llms.txt file based on your website content.
More info: llmstxt.org
Credit cost summary
| Action | Credits |
|---|---|
| Quick Check | 8,000 |
| Standard Audit | 20,000 |
| Deep Audit (10 pages) | 55,000 |
| Max Audit (+ render + CWV + AI Share-of-Voice) | 95,000 |
| Generate AI Fix | 8,000 |
| Generate schema markup | 5,000 |
| Generate llms.txt | 8,000 |
| Local SEO check (rating/reviews/GBP) | 1,500 |
| Full optimisation pack | 65,000 |
If an audit fails, you get the credits back. See The credit system.
Example: what a Max Audit produces
You run a Max Audit on your site and name a competitor. You get more than a score, you get an answer to "does AI actually mention us?":
GEO score 58 / 100 · AI Share of Voice 24% (competitor: 41%)
Engine You Competitor ChatGPT 30% 40% Claude 20% 40% Gemini 30% 50% Perplexity 20% 30% Where you are mentioned: "best accounting software for freelancers" Where you are missed: "compare accounting packages", "which package for small businesses"
Critical: GPTBot and ClaudeBot are blocked in your robots.txt High: no Organization schema, AI does not recognise your brand as an entity
That first critical line is usually the payoff: many sites unintentionally block exactly the bots that could cite them.
Limits
- The engine changes nothing on your site. It measures and delivers ready-made fixes; you put them in place.
- Share of Voice is a sample, not a full count. AI answers vary between runs, so read it as direction and trend, not as an exact figure.
- Share of Voice is Max Audit only. Lower tiers measure your foundation, not your mentions.
- Your site has to be publicly reachable, including to the crawlers themselves.
- Being cited cannot be bought. You can improve your visibility, but no vendor can guarantee an AI will mention you.
- Brand names that look like ordinary words add noise to the measurement, because a mention is harder to distinguish.
Troubleshooting
Your Share of Voice is 0%. Often correct and valuable: your brand simply does not appear in the answers. Look at crawler access and entity schema first, those are the two biggest levers.
The crawler check reports blocked bots you do not block. A firewall or CDN can stop bots before your robots.txt is consulted. Check the security settings at your hosting provider.
The score moves between audits without you changing anything. That is the AI sampling. Look at the trend line across several audits rather than at one measurement.
The generated llms.txt does not work. The file has to sit at the root of your domain, so yoursite.com/llms.txt, not in a subfolder.
Local SEO cannot find your business. Add the town name and check that your Google Business Profile is claimed.
Frequently asked questions
What exactly is GEO? Generative Engine Optimization: making sure AI assistants mention you when someone asks them something in your field. Where SEO is about a position in a list, GEO is about appearing in the answer itself.
Does this replace SEO? No, it comes on top. Most customers still arrive through Google, but the share that asks an AI first is growing. The SEO Engine and this one measure two different things.
How often should I measure this? A Max Audit is a heavy measurement; monthly or quarterly is enough. For your foundation you can run a lower tier more often.
Why does a GEO audit cost more than an SEO audit? A Max Audit puts real questions to four different AI engines and analyses those answers. That is considerably more work than reading a page.
Can I use this for clients? Yes, and it makes a strong pitch, because few agencies measure it. Work in a separate project per client.
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dGENIX Docs, GEO Engine, updated August 2026