What Is GEO? Generative Engine Optimization Explained

GEO is the practice of getting your brand cited inside AI answers, ChatGPT, Gemini, Perplexity and Google AI Overviews, not just ranked in blue links. Here is what it is and how to start.

GEO

Generative Engine Optimization: getting cited in AI answers from ChatGPT, Gemini and Perplexity.

All Agentic AI Automations Workflows Skills Connectors & MCP SEO Local SEO GEO Authority Reputation AI Content Platform

GEO8 min read

Getting found in ChatGPT as a small business: the channel nobody has claimed yet

More and more clients ask an AI assistant instead of Google. It returns two names, not ten links. Here is how to make sure yours is one of them.

July 23, 2026Read more →

GEO8 min read

Optimizing for ChatGPT, Gemini and Perplexity: the GEO Playbook

Each AI engine picks and cites sources differently. This is a practical, per-platform playbook to get mentioned in ChatGPT, Google Gemini and Perplexity answers.

July 7, 2026Read more →

Put it into practice

GEO EngineGet named by AI.SEO EngineRank higher on Google.GEO EngineGet named by AI. Measure how often ChatGPT, Perplexity, Gemini and Claude mention your brand, and raise it.Deep ResearchOne question, a fully sourced report: GENI digs deep and cites every source.

In the documentation

GEO EngineDocumentation The 5 Growth EnginesDocumentation

Get started

GEO EngineGet named by AI.