What Is GEO? Generative Engine Optimization Explained

GEO is the practice of getting your brand cited inside AI answers, ChatGPT, Gemini, Perplexity and Google AI Overviews, not just ranked in blue links. Here is what it is and how to start.

GEO

Generative Engine Optimization: getting cited in AI answers from ChatGPT, Gemini and Perplexity.

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GEO9 min read

Writing so AI cites you: how to make content that ends up in the answer

An AI search engine does not cite a page, it cites a passage. The better a paragraph answers a question on its own, the more likely that exact paragraph ends up in the answer.

August 22, 2026Read more →

GEO8 min read

Getting found in ChatGPT as a small business: the channel nobody has claimed yet

More and more clients ask an AI assistant instead of Google. It returns two names, not ten links. Here is how to make sure yours is one of them.

July 23, 2026Read more →

GEO8 min read

Optimizing for ChatGPT, Gemini and Perplexity: the GEO Playbook

Each AI engine picks and cites sources differently. This is a practical, per-platform playbook to get mentioned in ChatGPT, Google Gemini and Perplexity answers.

June 12, 2026Read more →

GEO8 min read

llms.txt explained: a table of contents of your site for AI

An llms.txt file tells AI systems in plain text what is on your site and where to find the most important pages. What it is, what it is not, and how to make one.

June 5, 2026Read more →

Put it into practice

GEO EngineGet named by AI.SEO EngineRank higher on Google.Deep ResearchOne question, a fully sourced report: GENI digs deep and cites every source.

In the documentation

GEO EngineDocumentation The 5 Growth EnginesDocumentation

Get started

GEO EngineGet named by AI.