SkillsNovember 10, 2026 · 7 min read · dGENIX Team

Providers, prices and gaps in your market, in one afternoon with Deep Research

Who are the other providers in your region, what do they charge, and what do they not offer? With Deep Research, GENI investigates it on the web, with sources. How to ask the question and read the answer.

Updated October 28, 2026Lees in het Nederlands

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The short answer

Deep Research has GENI investigate a question thoroughly on the web: reading dozens of pages, comparing them and summarising them in a report with sources. For market research you ask, for example, which providers exist in your region, what they offer, what they charge and what customers miss in reviews. You get an overview that would otherwise take you days of searching. Check the key facts through the sources, because even thorough research can get a price or detail wrong.

Why market research gets put off

Every business owner knows they should know their market. Who are the other providers, what do they charge, why do customers choose them? Yet hardly anyone does it thoroughly. It takes days: looking at sites, noting prices, reading reviews, putting it all in an overview. So you rely on what you happen to hear.

Deep Research does that searching. You ask the question and judge the answer.

What Deep Research does differently from a normal question

A normal question to GENI gets a quick answer, possibly with a short search. Deep Research takes its time: it splits your question into sub-questions, searches for each, reads the pages it finds, compares them and writes a report. That takes longer and costs more credits, but the answer is more thorough and comes with sources. A full explanation is in Deep Research explained.

How to ask the question

A good research question is specific about what, where and for what. Compare:

Too vague: "Research the market for cleaning companies."

Good:

"Research which companies offer office cleaning in the Eindhoven region for offices of up to fifty employees. For each provider, put in a table: which services, whether they show prices and if so which, what kind of customer they target, and what customers mention positively and negatively in reviews. End with three things customers miss with the current providers."

The good question names the service, the region, the customer type, what you want to know per provider and what you are ultimately looking for.

What you get back

A report with:

an overview or table of the providers;
the requested points per provider;
a summary of patterns, such as the usual price range;
the gaps you asked for, with the reasoning;
the sources per claim.

Use the Deep Research skill in the Growth plan or higher.

How to read the report

Check the facts you are going to use

A price you will use in your own quote, a claim you want to mention in a conversation: open the source and check it. Websites change, and last year's price can still be on an old page.

Look at patterns, not at one provider

The value is in the overview. Do most providers not show prices? Then a clear price on your site is a way to stand out. Do customers of several providers complain about slow communication? Then speed is your promise.

Use the gaps

The gaps in the market are the most useful part. They tell you where you can stand out: a service nobody offers, a customer group nobody serves, a promise nobody makes.

What to do with it

Sharpen your own positioning. What makes you different, given what already exists?
Test your prices. Are you far above or below the usual range, and can you explain it?
Plan content. Customers' questions and complaints are topics for your site. See topical authority with AI.
Prepare your sales conversation. Know what a customer hears elsewhere.

A few rules

Only use public information. Deep Research reads what is on the web. That is exactly the point: you look at what anyone can see.
Do not name other businesses negatively in your own marketing. Use what you learn to make your own offer stronger, not to run others down.
Repeat the research every six months. Markets change.

Record the outcome in your knowledge document or a Notion page, so GENI can use it later when helping you with quotes or content.

From research to visibility

Market research shows where you can stand out. The next step is that customers see it too. Use the questions and complaints you found as topics for your site: an article that answers exactly what customers miss elsewhere attracts visitors who already know what they are looking for.

Also look at how visible you are compared with the others. The Authority Engine shows where your business is mentioned and where it is still missing, and the GEO Engine whether AI assistants mention you for the questions in your market. Together with your research you then know not only what the market looks like, but also where you stand in it.

Asking a follow-up question

A first report often raises new questions. Ask them right away: "Which of these providers state a fixed price for small offices, and how much?" or "What do customers say about response times at the three largest providers?" A focused follow-up question often delivers the most useful insight.