What should you post on your Google Business Profile each week?
A profile that is alive stands out in Google Maps. One post a week is enough: a project, a tip or an offer. How to decide what to post and have GENI prepare the posts.
New to this topic? Start with How to get found locally in the Netherlands: the complete guide
The short answer
Post once a week on your Google Business Profile: a recent project with a photo, a practical tip, an offer or a piece of news. A profile with regular posts shows Google and customers that your business is active, and gives visitors a reason to click. Have GENI prepare a post every week from your recent work, and approve it before it goes live. That takes you two minutes a week.
Why posts matter
Your Business Profile is often the first thing customers see of you: in Google Maps, in the block with three businesses above the search results, and more and more in the answers of AI assistants. A profile with fresh posts looks alive. A profile whose last post is a year old looks as if the business no longer looks after it.
Posts are also a place to show what you do, with photos of real work. That convinces a hesitant customer more than a list of services. More on the profile as a whole in optimising your Google Business Profile.
Four kinds of posts that work
| Kind | What is in it | Example |
|---|---|---|
| Project | A recent job with a photo | "This week we fully renovated a bathroom in Meerhoven. From design to the last tile in two weeks." |
| Tip | Practical advice from your trade | "Bleed your radiators before winter. Here is how in five minutes." |
| Offer | A temporary promotion, with an end date | "Until the end of November: a free maintenance check with a new boiler." |
| News | Something that changes in your business | "From Monday we are also open on Saturdays." |
Mix them. Four weeks of offers in a row feels like advertising, four weeks of projects and tips feels like a craftsperson showing what they can do.
What a good post contains
- One topic. One post, one message.
- A real photo. Of your own work, your team or your business. No stock photo.
- A place name where it fits. "A bathroom in Meerhoven" helps with local searches.
- A next step. A button to call, book or read more.
- Short. A few sentences. A post is not an article.
How GENI helps
Step 1: connect your profile
With the Google Business Profile connection, GENI can prepare posts and, after your approval, publish them.
Step 2: give GENI your material
GENI needs something to write about. The easiest source: the photos you already take on a job. Put them in a fixed folder, for example in Google Drive, with a short note: where, what, when.
Step 3: make it a weekly task
"Every Wednesday, create a post for my Business Profile. Pick a project from this week's folder of recent jobs, or if there is none, a tip from my trade. Four sentences at most, with the place name and a call button. Show it to me before it is posted."
How scheduled tasks work is in scheduled tasks explained.
Step 4: approve and post
You see the post, change a word if needed and approve. How such an approval step works is covered in an approval step in your workflow.
Combine with reviews
A profile also lives through reviews and the replies to them. Have GENI fetch new reviews and prepare draft replies in the same weekly round. How that works is in replying to reviews with AI help.
What to measure
Your Business Profile shows how many people viewed your profile, how often they called, asked for directions or clicked through to your website. Check once a month whether those numbers move since you started posting regularly. Have GENI summarise it in your monthly overview.
Posts and your reputation
Posts and reviews reinforce each other. A customer who sees your post about a recent job and then reads the reviews gets a complete picture: you show what you do, and others confirm it. The Reputation Engine keeps track of your reviews and helps you ask for reviews at the right moment, so new customer experiences keep coming in alongside your posts.
Sometimes use a good review as the reason for a post, with the customer's permission: "Lovely to read how happy the family in Veldhoven is with their new kitchen." That puts your best experiences in the spotlight.
Also keep track of which kind of post gets the most response. After a few months you see whether projects, tips or offers work best with your customers, and you plan more of that.
A month ahead
If you want it completely off your mind, have GENI prepare four posts at the start of the month: two projects, a tip and an offer or piece of news. You approve them in one go, and GENI posts them every Wednesday. If a great project comes up in between, you swap one.
Frequently asked questions
How often should I post?
Once a week is a good rhythm. More often is fine, but regularity matters more than volume.
Do posts stay up?
Posts remain visible on your profile, but newer posts appear on top. That is why posting regularly pays off.
What if I have no project this week?
Then post a tip or answer a question customers often ask. Have GENI prepare a list of tips to choose from.
Where do I start?
dGENIX is in early access. Join the waitlist, or first read Google Maps ranking factors.
